Making the nutritious, sustainable and uniquely Nordic grain more available around the world.
Quality is in the details.
Oats have been a dietary staple in Nordic culture for as long as we can remember, with the knowledge of how to cultivate and harvest the finest oats passed on from generation to generation. Over time, we have learned how to make the best use of our unique Nordic conditions and climate, constantly refining our methods every step of the way.
Nordic Oats is a cooperation consisting of some 20 Finnish and Swedish member companies, with the core mission to promote the uniqueness of Nordic oats internationally. As more and more people around the world are starting to see the many benefits of this sustainable and nutritious grain, our belief firmly stays the same – when it comes to making the finest oats, quality truly is in the details.
Why Nordic Oats?
Unique conditions & climate
With its ideal temperatures and long summer days, coupled with its clean water, air and soil, the Nordics have the ideal climate for producing oats of the highest quality.
Sustainable farming & food safety
High hygienic standards and low levels of pesticides and fertilizers – Nordic farming is characterized by having one of the world’s most sustainable agriculture practices, as well as one of the strictest when it comes to food safety.
Health & nutrition
Healthy diets have long been a tradition in the Nordics. The inherently nutritious oats – rich in fibers, protein and beta-glucans – have always been a cornerstone of that tradition.
With its ever-increasing popularity and recognition as a healthy and nutritional food product with low climate impact, oats and oat-based products are highly attractive on the international export market.
Quality is in the details.
Taste Nordic oats at Foodex in Tokyo
During Foodex Tokyo Nordic Oats will arrange a media-event to inform on the Nordic oats to Japanese media. The seminar; Nordic Oats – making this
The work with the market analysis is now finished and we are ready present the market-analysis on oats and oat-products for the members of Nordic
Business Sweden is commissioned by the Swedish government and the Swedish industry to help Swedish companies grow global sales and to help international companies invest and expand in Sweden.
Try Swedish is the official concept and trademark owned by Business Sweden, with the purpose to promote Swedish food and beverages globally.
Business Finland is a Finnish public actor that provides innovation financing and internationalization services, as well as the promotion of tourism and investment in Finland.
Food from Finland, a part of Business Finland, supports the internationalization of Finnish food and beverage companies and the strengthening of Finland’s image as a high-quality food producer. The program encourages companies to innovate and form partnerships with research organizations.
Meet us here.
Companies from Nordic Oats participate in close collaboration with Business Finland and Business Sweden.
Meet us in Tokyo
From Mach 7 — 10, Foodex Japan take place in Tokyo. This time Nordic Oats will attend through tree highly innovative companies at the fair. Making the nutritious, sustainable and uniquely Nordic grain more available around the world.
At Foodex you will have the opportunity to meet the companies under the Nordic Oats umbrella — with the core mission to promote the uniqueness of Nordic oats internationally.
Fazer and 65Oats are located in the Finnish pavilion, and Lantmännen, in the Swedish pavilion. Nordic Oats work closely together with Business Finland and Business Sweden. The companies represent different product ranges – but all work with oats, well documented supply-chains and have the passion and knowledge for this unique grain.
On the 8 of March, Nordic Oats will arrange a media event with representatives from governments, Nordic Oats and our companies. The session will end with tasting on different oat-products – presented in Japanese way!
Where we’ve been and what’ve done.
A selection of memorable moments.
Nordic Oats at Foodex 2023 – Tasty Tokyo
From March 7 to March 10, Foodex Japan took place in Tokyo. Nordic Oats attended through a number of highly innovative companies at the fair – to make the nutritious, sustainable and uniquely Nordic grain more available around the world.
This year Nordic Oats arranged a media-event together with Business Finland and Business Sweden to reach a broader audience with our message on our healthy and sustainable Nordic oats and our oat-products. The audience consisted of Japanese food and business media representatives. The event was framed by Jaana Husu-Kallio, Finnish deputy minister and Pereric Högberg, Swedish Ambassador in Japan. After that Nordic Oats chairman Johan Åberg, Finnish Farmers Union explained the business-model of Nordic Oats. This was followed by presentations from member companies in Nordic oats — Nordic farming and a secure supply chain by Jarkko Arrajoki, vice president, Fazer Mills and Oats — health and innovation by Jiaqian Ouyang, sales director Asia, Lantmännen. 65Oats also participated during the day.
The event finished by a sparkling tasting session led by Finnish and Swedish chefs introducing cooking with Nordic oats in a Japanese manner. All the participants had the chance to taste some of our great products, including oat rice, overnight-oats, baked oats, oats bars and muesli. Accompanied by oat-drinks from Oatly. Great success!
Food Ingredients Europe 2022
Between the 6–8 of December one of the largest fairs with focus on ingredients was held in Paris. Nordic Oats was present by five companies. In three big exhibition-halls you meet all from multinational companies to smaller local and national companies. In the middle of this fantastic mix of companies and people one could find the pavilions of Business Sweden and Business Finland, facing each other, offering Nordic oats and oats-products
To reach out with the message of the Nordic Oats, a seminar was held with the title “Nordic oats – from seed and science to sustainability”. Three speakers talked on the importance of research to even better benefit from all the health advantages and nutritional content of oats, the importance of right processing to ensures delicious oats and on the sustainable Nordic farming. No one could doubt the massive and deep competence on oats at the stage. And when a question was raised on the what really makes the Nordic oats so good — the answer was given – good varieties high on proteins, fibers, good fat and antioxidants combined with clean soil, water, knowledgeable farmers and innovative industry.