Making the nutritious, sustainable and uniquely Nordic grain more available around the world.

Quality is in the details.

Oats have been a dietary sta­ple in Nordic cul­ture for as long as we can remem­ber, with the knowl­edge of how to cul­ti­vate and har­vest the finest oats passed on from gen­er­a­tion to gen­er­a­tion. Over time, we have learned how to make the best use of our unique Nordic con­di­tions and cli­mate, con­stant­ly refin­ing our meth­ods every step of the way.

Nordic Oats is a coop­er­a­tion con­sist­ing of some 20 Finnish and Swedish mem­ber com­pa­nies, with the core mis­sion to pro­mote the unique­ness of Nordic oats inter­na­tion­al­ly. As more and more peo­ple around the world are start­ing to see the many ben­e­fits of this sus­tain­able and nutri­tious grain, our belief firm­ly stays the same – when it comes to mak­ing the finest oats, qual­i­ty tru­ly is in the details.

Why Nordic Oats?

Unique conditions & climate

With its ide­al tem­per­a­tures and long sum­mer days, cou­pled with its clean water, air and soil, the Nordics have the ide­al cli­mate for pro­duc­ing oats of the high­est quality.

Sustainable farming & food safety

High hygien­ic stan­dards and low lev­els of pes­ti­cides and fer­til­iz­ers – Nordic farm­ing is char­ac­ter­ized by hav­ing one of the world’s most sus­tain­able agri­cul­ture prac­tices, as well as one of the strictest when it comes to food safety.

Health & nutrition

Healthy diets have long been a tra­di­tion in the Nordics. The inher­ent­ly nutri­tious oats – rich in fibers, pro­tein and beta-glu­cans – have always been a cor­ner­stone of that tradition.

Attractive reputation

With its ever-increas­ing pop­u­lar­i­ty and recog­ni­tion as a healthy and nutri­tion­al food prod­uct with low cli­mate impact, oats and oat-based prod­ucts are high­ly attrac­tive on the inter­na­tion­al export market.

Quality is in the details.

Our members.

News.

Market analysis 

9 feb­ru­ari, 2023 

The work with the mar­ket analy­sis is now fin­ished and we are ready present the mar­ket-ana­­ly­­­sis on oats and oat-prod­ucts for the mem­bers of Nordic

Read More » 

Our partners.

Busi­ness Swe­den is com­mis­sioned by the Swedish gov­ern­ment and the Swedish indus­try to help Swedish com­pa­nies grow glob­al sales and to help inter­na­tion­al com­pa­nies invest and expand in Sweden.

Try Swedish is the offi­cial con­cept and trade­mark owned by Busi­ness Swe­den, with the pur­pose to pro­mote Swedish food and bev­er­ages globally.

Busi­ness Fin­land is a Finnish pub­lic actor that pro­vides inno­va­tion financ­ing and inter­na­tion­al­iza­tion ser­vices, as well as the pro­mo­tion of tourism and invest­ment in Finland.

Food from Fin­land, a part of Busi­ness Fin­land, sup­ports the inter­na­tion­al­iza­tion of Finnish food and bev­er­age com­pa­nies and the strength­en­ing of Finland’s image as a high-qual­i­ty food pro­duc­er. The pro­gram encour­ages com­pa­nies to inno­vate and form part­ner­ships with research organizations.

Meet us here.

Com­pa­nies from Nordic Oats par­tic­i­pate in close col­lab­o­ra­tion with Busi­ness Fin­land and Busi­ness Sweden.


Meet us in Tokyo 

From Mach 7 — 10, Food­ex Japan take place in Tokyo. This time Nordic Oats will attend through tree high­ly inno­v­a­tive com­pa­nies at the fair. Mak­ing the nutri­tious, sus­tain­able and unique­ly Nordic grain more avail­able around the world.  

At Food­ex you will have the oppor­tu­ni­ty to meet the com­pa­nies under the Nordic Oats umbrel­la — with the core mis­sion to pro­mote the unique­ness of Nordic oats inter­na­tion­al­ly.  

Faz­er and 65Oats are locat­ed in the Finnish pavil­ion, and Lant­män­nen, in the Swedish pavil­ion. Nordic Oats work close­ly togeth­er with Busi­ness Fin­land and Busi­ness Swe­den. The com­pa­nies rep­re­sent dif­fer­ent prod­uct ranges – but all work with oats, well doc­u­ment­ed sup­ply-chains and have the pas­sion and knowl­edge for this unique grain.   

On the 8 of March, Nordic Oats will arrange a media event with rep­re­sen­ta­tives from gov­ern­ments, Nordic Oats and our com­pa­nies. The ses­sion will end with tast­ing on dif­fer­ent oat-prod­ucts – pre­sent­ed in Japan­ese way! 

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Where we’ve been and what’ve done.

A selection of memorable moments.
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Nordic Oats at Food­ex 2023 – Tasty Tokyo 

From March 7 to March 10, Food­ex Japan took place in Tokyo. Nordic Oats attend­ed through a num­ber of high­ly inno­v­a­tive com­pa­nies at the fair – to make the nutri­tious, sus­tain­able and unique­ly Nordic grain more avail­able around the world.  

This year Nordic Oats arranged a media-event togeth­er with Busi­ness Fin­land and Busi­ness Swe­den to reach a broad­er audi­ence with our mes­sage on our healthy and sus­tain­able Nordic oats and our oat-prod­ucts. The audi­ence con­sist­ed of Japan­ese food and busi­ness media rep­re­sen­ta­tives. The event was framed by Jaana Husu-Kallio, Finnish deputy min­is­ter and Pereric Hög­berg, Swedish Ambas­sador in Japan. After that Nordic Oats chair­man Johan Åberg, Finnish Farm­ers Union explained the busi­ness-mod­el of Nordic Oats. This was fol­lowed by pre­sen­ta­tions from mem­ber com­pa­nies in Nordic oats — Nordic farm­ing and a secure sup­ply chain by Jarkko Arra­jo­ki, vice pres­i­dent, Faz­er Mills and Oats — health and inno­va­tion by Jiaqian Ouyang, sales direc­tor Asia, Lant­män­nen. 65Oats also par­tic­i­pat­ed dur­ing the day.   

The event fin­ished by a sparkling tast­ing ses­sion led by Finnish and Swedish chefs intro­duc­ing cook­ing with Nordic oats in a Japan­ese man­ner. All the par­tic­i­pants had the chance to taste some of our great prod­ucts, includ­ing oat rice, overnight-oats, baked oats, oats bars and mues­li. Accom­pa­nied by oat-drinks from Oat­ly. Great success! 

Pre­vi­ous
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Food Ingre­di­ents Europe 2022

Between the 6–8 of Decem­ber one of the largest fairs with focus on ingre­di­ents was held in Paris. Nordic Oats was present by five com­pa­nies. In three big exhi­bi­tion-halls you meet all from multi­na­tion­al com­pa­nies to small­er local and nation­al com­pa­nies. In the mid­dle of this fan­tas­tic mix of com­pa­nies and peo­ple one could find the pavil­ions of Busi­ness Swe­den and Busi­ness Fin­land, fac­ing each oth­er, offer­ing Nordic oats and oats-products

To reach out with the mes­sage of the Nordic Oats, a sem­i­nar was held with the title “Nordic oats – from seed and sci­ence to sus­tain­abil­i­ty”. Three speak­ers talked on the impor­tance of research to even bet­ter ben­e­fit from all the health advan­tages and nutri­tion­al con­tent of oats, the impor­tance of right pro­cess­ing to ensures deli­cious oats and on the sus­tain­able Nordic farm­ing. No one could doubt the mas­sive and deep com­pe­tence on oats at the stage. And when a ques­tion was raised on the what real­ly makes the Nordic oats so good — the answer was giv­en – good vari­eties high on pro­teins, fibers, good fat and antiox­i­dants com­bined with clean soil, water, knowl­edge­able farm­ers and inno­v­a­tive industry.